Video Archive – The Conference by Media Evolution theconference@mediaevolution.se https://videos.theconference.se Media Evolution is a membership organization that help media industries to innovate and grow. The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year. http://www.mediaevolution.se en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Video Archive – The Conference by Media Evolution Videos generated by Media Evolution Media Evolution is a membership organization that help media industries to innovate and grow. The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year. http://www.mediaevolution.se media, music, games, publishing, future, social, tv, film, 334841 episodic no https://videos.theconference.se/files/rv0.0/sitelogo.gif https://videos.theconference.se http://videos.theconference.se/qa-anatomy-of-virality <p><p><br>THE ANATOMY OF VIRALITY<br><br>We see it over and over again. Brands that go to a crazy length to be seen. We know that attention has gotten harder to get and that it has to be earned. It seems that mouth to mouth, or rather mouse to mouse (keyboard to keyboard), sharing of news and brand messages are better than bought ones.<br><br>Learn from avid campaign makers and scrutinous statistic junkies on what really works to get peoples’ attention.</p><div><p><span><strong><a href="http://www.theconference.se/speakers/per-cromwell/">Per Cromwell</a>, co-founder, Studio Total<br></strong>Per&nbsp;will share his experiences, thoughts and conclusions from 10 years of disruptive marketing with many provocative and super smart campaigns in his bag.</span></p><p><strong><span><a href="http://www.theconference.se/speakers/kevin-allocca/">Kevin Allocca</a>,&nbsp;Head of Culture and Trends,&nbsp;YouTube</span></strong><br>Kevin will explore what the concept of “viral” means in the web video space and deconstruct some of YouTube’s most popular (and interesting) memes and trends.</p></div></p><p><a href="http://videos.theconference.se/qa-anatomy-of-virality"><img src="http://videos.theconference.se/9826383/10156241/1e156d7ccb11346b99b858062ed8aaf8/standard/download-1-thumbnail.jpg" width="600" height="338"/></a></p> http://videos.theconference.se/photo/10156241 Tue, 19 Aug 2014 18:30:52 GMT Q&A - Anatomy of Virality THE ANATOMY OF VIRALITYWe see it over and over again. Brands that go to a crazy length to be seen. We know that attention has gotten harder to get and that it has to be earned. It seems that mouth to mouth, or rather mouse to mouse (keyboard to keyboard), sharing of news and brand messages are better than bought ones.Learn from avid campaign makers and scrutinous statistic junkies on what really works to get peoples’ attention.Per Cromwell, co-founder, Studio TotalPerwill share his experiences, thoughts and conclusions from 10 years of disruptive marketing with many provocative and super smart campaigns in his bag.Kevin Allocca,Head of Culture and Trends,YouTubeKevin will explore what the concept of “viral” means in the web video space and deconstruct some of YouTube’s most popular (and interesting) memes and trends. THE ANATOMY OF VIRALITYWe see it over and over again. Brands that go to a crazy length to be seen. We know that attention has gotten harder to get and that it has to be earned. It seems that mouth to mouth, or rather mouse to mouse (keyboard to... Video Archive – The Conference by Media Evolution 10:34 <p><p><br>THE ANATOMY OF VIRALITY<br><br>We see it over and over again. Brands that go to a crazy length to be seen. We know that attention has gotten harder to get and that it has to be earned. It seems that mouth to mouth, or rather mouse to mouse (keyboard to keyboard), sharing of news and brand messages are better than bought ones.<br><br>Learn from avid campaign makers and scrutinous statistic junkies on what really works to get peoples’ attention.</p><div><p><span><strong><a href="http://www.theconference.se/speakers/per-cromwell/">Per Cromwell</a>, co-founder, Studio Total<br></strong>Per&nbsp;will share his experiences, thoughts and conclusions from 10 years of disruptive marketing with many provocative and super smart campaigns in his bag.</span></p><p><strong><span><a href="http://www.theconference.se/speakers/kevin-allocca/">Kevin Allocca</a>,&nbsp;Head of Culture and Trends,&nbsp;YouTube</span></strong><br>Kevin will explore what the concept of “viral” means in the web video space and deconstruct some of YouTube’s most popular (and interesting) memes and trends.</p></div></p><p><a href="http://videos.theconference.se/qa-anatomy-of-virality"><img src="http://videos.theconference.se/9826383/10156241/1e156d7ccb11346b99b858062ed8aaf8/standard/download-1-thumbnail.jpg" width="600" height="338"/></a></p> 2014 anatomy of virality http://videos.theconference.se/kevin-allocca-anatomy-of-virality <p><br><b>"The ones that are really good are the ones that are rewriting the rules."<br><br></b><i>Kevin Allocca, Head of Culture and Trends at YouTube</i>, breaks down the concept of virality with the help of phenomenons such as the Harlem Shake and the Ice Bucket Challenge.&nbsp;<br><b><br></b>Kevin describes how technology has brought a more open form of distribution, resulting in decentralization and participation. But is there a secret to what works? Or can it be so, that the things that make it work actually cannot be measured at all?<b><br></b></p><p><a href="http://videos.theconference.se/kevin-allocca-anatomy-of-virality"><img src="http://videos.theconference.se/9826383/10156237/607e985ac7c547ef0f92451551d1ded3/standard/download-1-thumbnail.jpg" width="600" height="338"/></a></p> http://videos.theconference.se/photo/10156237 Tue, 19 Aug 2014 18:30:29 GMT Kevin Allocca - Anatomy of Virality "The ones that are really good are the ones that are rewriting the rules."Kevin Allocca, Head of Culture and Trends at YouTube, breaks down the concept of virality with the help of phenomenons such as the Harlem Shake and the Ice Bucket Challenge.Kevin describes how technology has brought a more open form of distribution, resulting in decentralization and participation. But is there a secret to what works? Or can it be so, that the things that make it work actually cannot be measured at all? "The ones that are really good are the ones that are rewriting the rules."Kevin Allocca, Head of Culture and Trends at YouTube, breaks down the concept of virality with the help of phenomenons such as the Harlem Shake and the Ice Bucket... Video Archive – The Conference by Media Evolution 21:57 <p><br><b>"The ones that are really good are the ones that are rewriting the rules."<br><br></b><i>Kevin Allocca, Head of Culture and Trends at YouTube</i>, breaks down the concept of virality with the help of phenomenons such as the Harlem Shake and the Ice Bucket Challenge.&nbsp;<br><b><br></b>Kevin describes how technology has brought a more open form of distribution, resulting in decentralization and participation. But is there a secret to what works? Or can it be so, that the things that make it work actually cannot be measured at all?<b><br></b></p><p><a href="http://videos.theconference.se/kevin-allocca-anatomy-of-virality"><img src="http://videos.theconference.se/9826383/10156237/607e985ac7c547ef0f92451551d1ded3/standard/download-1-thumbnail.jpg" width="600" height="338"/></a></p> 2014 anatomy of virality newyork http://videos.theconference.se/per-cromwell-stories-worth-retelling <p><br><b>"Either you're part of the content or you're part of the disruption."</b><br><br>In the eyes of&nbsp;<i>Per Cromwell, co-founder of Studio Total</i>, storytelling&nbsp;means designing and crafting something that people will want to retell.&nbsp;<br><br>Today, you cannot buy attention, you have to deserve it, and to be perceived as innovative, you also have to be innovative.&nbsp;<br><br>With examples from various Studio Total campaigns, Per talks about the importance of standing out and getting everyone to look - not only your target audience.&nbsp;<br></p><p><a href="http://videos.theconference.se/per-cromwell-stories-worth-retelling"><img src="http://videos.theconference.se/9826383/10156232/6ae063ccf90e86f13656fba3c836fbe6/standard/download-1-thumbnail.jpg" width="600" height="338"/></a></p> http://videos.theconference.se/photo/10156232 Tue, 19 Aug 2014 18:27:21 GMT Per Cromwell - Stories worth retelling "Either you're part of the content or you're part of the disruption."In the eyes ofPer Cromwell, co-founder of Studio Total, storytellingmeans designing and crafting something that people will want to retell.Today, you cannot buy attention, you have to deserve it, and to be perceived as innovative, you also have to be innovative.With examples from various Studio Total campaigns, Per talks about the importance of standing out and getting everyone to look - not only your target audience. "Either you're part of the content or you're part of the disruption."In the eyes ofPer Cromwell, co-founder of Studio Total, storytellingmeans designing and crafting something that people will want to retell.Today, you cannot buy attention, you... Video Archive – The Conference by Media Evolution 23:30 <p><br><b>"Either you're part of the content or you're part of the disruption."</b><br><br>In the eyes of&nbsp;<i>Per Cromwell, co-founder of Studio Total</i>, storytelling&nbsp;means designing and crafting something that people will want to retell.&nbsp;<br><br>Today, you cannot buy attention, you have to deserve it, and to be perceived as innovative, you also have to be innovative.&nbsp;<br><br>With examples from various Studio Total campaigns, Per talks about the importance of standing out and getting everyone to look - not only your target audience.&nbsp;<br></p><p><a href="http://videos.theconference.se/per-cromwell-stories-worth-retelling"><img src="http://videos.theconference.se/9826383/10156232/6ae063ccf90e86f13656fba3c836fbe6/standard/download-1-thumbnail.jpg" width="600" height="338"/></a></p> 2014 anatomy of virality http://videos.theconference.se/kevin-allocca-interview <p><p>Kevin Allocca, Youtube,&nbsp;&nbsp;interviewed by Andreas Ekström from Sydsvenskan</p></p><p><a href="http://videos.theconference.se/kevin-allocca-interview"><img src="http://videos.theconference.se/9826383/10155817/4f40f99e005492ffa7bcd6d0d2b75a3c/standard/download-1-thumbnail.jpg" width="600" height="338"/></a></p> http://videos.theconference.se/photo/10155817 Tue, 19 Aug 2014 17:15:23 GMT Kevin Allocca - Interview Kevin Allocca, Youtube,interviewed by Andreas Ekström from Sydsvenskan Kevin Allocca, Youtube,interviewed by Andreas Ekström from Sydsvenskan Video Archive – The Conference by Media Evolution 16:44 <p><p>Kevin Allocca, Youtube,&nbsp;&nbsp;interviewed by Andreas Ekström from Sydsvenskan</p></p><p><a href="http://videos.theconference.se/kevin-allocca-interview"><img src="http://videos.theconference.se/9826383/10155817/4f40f99e005492ffa7bcd6d0d2b75a3c/standard/download-1-thumbnail.jpg" width="600" height="338"/></a></p> 2014 anatomy of virality interview